Exclusive For BabyBathwater Members

We're Like A Subscription Box For Your Ad Account

One New Ad Concept Can 10x Your Business. We Find, Strategize, (And Make) That One.

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1.7k+ new concepts made for brands like:

Cuts
Brez
PaintYourLife
Shinesty
Unbound Merino
Ninja Transfers
Brand Logo 2
★★★★★
Assaf profile

Assaf K. (Founder)

CreativeLaunch is doing tremendous work for us at PaintYourLife coming up with new ideas for new formats on a weekly basis. It seems their minds never dry up.

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★★★★★
Ben profile

Ben L. (Creative Director)

They're able to break down what's working, and have a data-driven approach to launching new creatives while using your feedback on what's worked with your brand.

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Founder

A Message From Our Founder

Over the last few years, I’ve worked with growth teams across 7-, 8- and 9-figure brands. The most common bottleneck isn’t strategy—it’s execution. Most brands already know they need to test more. But the ops, the process, and the creative velocity just aren’t there.

That’s why we built CreativeLaunch. It’s the system I wish I had as a performance marketer: speed without sacrifice. Strategy without meetings. Ads without the guesswork.

If you’re looking for someone to brainstorm content with you, we’re not it. If you want a sprint team that moves as fast as your growth curve—we’d love to partner with you.

- Phil Vilk

★★★★★
Ben Perry

Ben Perry (Founder @ GroundLuxe)

I had some ads made by the CreativeLaunch team and we didn't have any hits right out of the gate but they kept working with me and giving me very insightful feedback on my account. With their help I eventually found some winners and the campaign became very profitable. I HIGHLY RECOMMEND this service to any Meta marketer looking for some creative help and even just general strategy help.

★★★★★
Jason Klop

Jason Klop (Founder @ Legacy Biome)

Phil and his team did an amazing job at combining several customer testimonial videos into content that worked well for ads! The huge advantage is that he supplied us with 10 videos so we could easily test in our social media ad campaigns. Turns out 2 of the 10 were winners!! Thanks again!

★★★★★
New Customer

Jason Brown (Media Buyer @ Ninja Transfers)

It's the 2nd best performing campaign that we have in remarketing. The creative quality and consistency is outstanding.

★★★★★
Andy F

Andy F (Founder @ GMB Fitness)

Gorgeous, perfectly cropped, edited, ready to drop in our Facebook campaigns. The quality is consistently excellent.

What can CreativeLaunch do?

CreativeLaunch helps brands scale smart, not just fast. Whether you're stuck on strategy, running the same tired creative, or scaling without insight — we turn your content into performance-tested ads that reveal what actually works. We’re your remote creative team, strategist, and performance analyst — productized into one clear system.

Turn Content Into Ads

Upload what you’ve got — we turn it into high-performing creative built for testing.

Test Messaging Variants

We isolate hooks, formats, and angles to find what actually drives conversions.

Get Strategic Insights

Every delivery includes a post-mortem: what worked, what didn’t, and what to try next.

Skip the Freelancer Chase

We handle strategy, scripting, editing, and QA — no project-managing needed.

Scale With Direction

Feed insights into your wider funnel — landing pages, emails, product positioning.

Repeat What Works

We reverse-engineer your past winners and build scalable new variations.

The Creative Sprint Kit

$1,250 /one-time
LEARN MORE →
  • 30-minute Creative Strategy Kickoff Call
  • 4 Concept Experiments (up to 20 total video ads)
  • Bonus: 5th Concept Free (Baby Bathwater Exclusive)
  • Testing Blueprint: Personalized feed of testable frameworks
  • Post-mortem insights: What worked, what didn't, what to test next
  • Platform Access: 1-click brief submission + order dashboard
CreativeLaunch isn't an agency — it's a productized system for discovering your next breakthrough ad concept. Instead of just executing edits or producing more content, we help you test entirely new strategic directions that have the potential to outperform everything you've run before. Each concept we deliver is backed by a creative brief, MVP-style execution, and strategic reasoning — so you know exactly what you're testing and why.
Each month, you'll receive up to 5 net-new ad concepts, each with multiple creative variations. Every concept pack includes:
  • A distinct narrative or angle based on your goals
  • Minimum viable ad variations built from your existing content
  • Performance tracking logic (we help you test it properly)
  • Post-test insights and next-step recommendations
Think of it like your monthly drop of creative R&D — a subscription to better ad ideas.
A concept is the strategic big idea behind the ad — the hook, narrative, emotional angle, or unique positioning. An ad variation is a version of that idea (e.g., different cuts, visuals, voiceovers). Most teams iterate on variations. We help you test entirely new ideas. It's the difference between tweaking what exists vs. uncovering what's next.
Our strategists reverse-engineer trending organic content, viral ad formats, and storytelling structures from the best-performing ads across platforms. We combine that with audience insights, your brand voice, and performance data to develop high-upside, validated hypotheses — not guesses.
Nope. We build your concept tests using content you already have — repurposed, reimagined, and reframed to support the new narrative. If a concept wins, you can always invest in new production. But the MVP gets you results fast without waiting on a shoot.
Once you sign up, you'll onboard in under a week. From there, we typically deliver your first concept pack within 3 days. Each month, you'll continue receiving your Concept Drops — always prepped, executed, and ready to test.
While results depend on testing environment and spend, here's what clients typically see:
  • Lower CPA from breakthrough angles
  • Revived performance on fatigued audiences
  • Easier scaling through differentiated messaging
  • Clear direction on what to do next after every test
One winning concept can outperform dozens of optimized variations.
No. Each CreativeLaunch subscription is built around your brand's unique data, audience, and positioning. These are not templates or generic ad packs — they're tailored strategic directions designed specifically for you. That's how we ensure each concept has real potential — not just "ideas for anyone."